Infinitus Interactive
Games & Interactive

RoomCraft

An isometric room builder that turns space planning into an elegant, hands-on design experience.

Project Details
Timeline
2023
Category
Games & Interactive
Isometric
Builder
Deep
Customisation
High
Engagement
Overview

RoomCraft is an isometric room builder designed to make interior layout and styling feel effortless — combining the clarity of a grid-based planner with the freedom of a creative studio. Users can shape rooms, explore layouts, and customise finishes and furniture through direct manipulation. The experience is tuned for flow: rapid iteration, immediate visual feedback, and a frictionless path from idea to shareable outcomes. RoomCraft isn’t a static configurator — it’s an interactive design experience built to keep people exploring, refining, and returning.

Key Highlights
  • Isometric room builder with intuitive placement and layout control
  • Deep customisation designed for rapid iteration
  • Playful interaction that drives repeat engagement
  • Shareable, presentation-ready room outputs
Scope
What it is

An interactive isometric room builder that enables fast layout exploration and aesthetic customisation.

Who it's for
  • Consumers exploring room ideas
  • Brands showcasing configurable interiors
  • Marketing teams running interactive campaigns
  • Anyone who prefers hands-on design tools
Where it fits

Sits between inspiration and purchase — turning browsing into interactive exploration and higher-intent engagement.

Technologies & Capabilities
3D EnvironmentGame WorldExperiential DesignProduct VisualisationCustomisation SystemsWorkflow ClarityIncreased Engagement
Impact & Outcomes

Measurable results

01

Increased user engagement through hands-on interaction and customisation depth

02

Reduced friction in early-stage space planning and exploration

03

Improved retention by making iteration fast, visual, and enjoyable

04

Created a scalable foundation for adding new content packs and styles

Capabilities

Core features & functionality

Room Building

Fast, intuitive layout creation with clear visual feedback and minimal friction.

  • Grid-based placement and snap behaviour
  • Room shaping and layout iteration
  • Immediate visual confirmation of changes

Customisation Engine

Deep styling controls that encourage experimentation without overwhelming the user.

  • Furniture and decor configuration
  • Finish and style variation support
  • Content-ready structure for future packs

Engagement Loop

Designed to keep users exploring and refining through lightweight, rewarding interaction.

  • Rapid iteration and undo-friendly workflows
  • Presentation-friendly outputs
  • Shareable outcomes to extend reach
Technology Stack
Interactive 3D experienceCustomisation and content systemsEngagement-focused UX patterns
Discuss an interactive builder

Take the next step with
confidence

If RoomCraft resonates, let's talk about what you're building and what success needs to look like. We'll align on scope, move fast, and ship with care.